MS buys aQuantive for $6bn. What’s Left For Yahoo?
I just read, a day or two late, that Microsoft bought aQuantive for $6bn! If Google paid $3.1 for DoubleClick and MS paid nearly 2x that for the #2 firm, then I wonder if Yahoo’s going to view its purchase of Right Media for $680m as enough.
Also, I remember reading about WPP buying up 24/7 Real Media earlier this week and wondering why the big agency groups (WPP, Omnicom, Interpublic, Publicis) hadn’t been more active in this climate.
I’m not fully up to speed on what’s been happening the last few days, so if anyone can summarise, please comment. Thanks.
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Hi, need fresher posts so we can continue visiting and commenting on your blog. Thanks.