Why is the Green M&M the Horny One?
A terrific post at the COLOURlovers blog answers this and many other questions about why certain colours are associated with certain things. Click over and have a read.
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Some interesting reading over there. The colourlovers site is a really useful one I used it a couple of times last week. I have used it a few times. I like the one about the M&M you mention. The pink for a girl blue for a boy is strange too, I never knew it was originally the other way round.