I’ve always wondered what time the McDonald’s (Seaview, Karachi) near my home closed, so during my visit there this afternoon, I thought I’d have a look at the sign by the door.

It took me 30 seconds to read all of the information you see. Then I read it again, because I thought I read it wrong. Then I read it a third time to make sure that I was actually looking at something completely idiotic.

You’d think that they might want to make their communications as simple as possible, starting with their display of timings. Something like, say, Mon-Sun 11am-2am, or Open Every Day from 11am to 2am.

But no, they have to break it up four ways for us, making sure that we walk away thinking that there must be a mistake, and feel compelled to ask a staff member. No reasonably intelligent person would do something like this on purpose.

And while I’m on this, who the hell calls the inside of a McDonald’s a “lobby” (see larger pic)?

We’re a largely illiterate nation guys. Don’t make it harder for us to figure out when we can come by and order a Big Mac and when we can’t!

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