This is a great read for “someone making one” as well as those who receive them.

Speak Up › Thoughts on Portfolios from Someone Making One

I think anyone putting a book together of their work has to think less about what the audience would like, and more about what turns them on. That way, your book will find you the right job for you. When you find an audience for the work you do, you will likely have the right job. Remember the goal is to find a job where you fit. You will then do well, and be well.

If you’re an employer, I figure that you’d want people to come in with an honest representation of who they are and what they’re capable of. If you’re on the other side of the table, the last two sentences in the quote above are what you really need to be thinking about.

I’ve taken jobs in two agencies, as the CD, no less, and found out the hard way that a great position and great pay package aren’t going to get you through the times when you think the people you work with suck, are liars, or aren’t honestly creative. The frustration will build up over time (in my case, a really short time) and you’ll end up somewhere else.

The advertising job market in Pakistan is pretty robust these days. Every agency is looking hard for quality talent, so you’ve got a bit to choose from and the best thing you can do for yourself is hold out (the money will eventually come) until you find a place that makes you want to get out of bed in a hurry every the morning.