barely average . blog

A journal mostly about advertising, design and typography.

Go Dark and Save the Environment

The online buzz over “going dark” began in earnest last January after Mark Ontkush, a self-described “green computing evangelist,” wrote a blog post concerning environmentally friendly Web design. Ontkush claimed that if a popular site such as Google switched its home page background color from white to black, it could save hundreds of megawatt hours a year.

I read this article over at BusinessWeek.com some months ago and thought to myself that it really was bordering on the ridiculous. No matter how energy conscious one gets, there are so many other ways to save electricity than to force-fit your design in to a dark palette.

I can’t even see myself using this as an excuse to justify a colour scheme because it’d sound ridiculous.

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4 Comments so far

  1. wizkid December 14th, 2007 12:07 pm

    Oh please, what is the use of saving the environment if you can no longer appreciate it? Ouch! just reading Going Dark hurt my eyes.

  2. AprilHemingway January 9th, 2008 4:18 am

    Environment…The environment is the people the people who live on the earth!

  3. Music Site January 31st, 2008 5:28 pm

    I agree that going dark is silly thing, I am sure there are other ways that are much better,

    Regards.

  4. 'ILLEGAL April 13th, 2008 11:53 am

    None…

    None…

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