I came across this hilarious ad for Umbro. Completely unexpected.

I ran into this via an article on the UX Magazine site.

It’s funny, but real.

http://www.guardedlyoptimistic.com/2007/10/if-taglines-were-honest.html

This brilliantly illustrates a point that designers and agencies have been trying to make to clients for years.

Watch the video and spread the word by embedding the video or linking to the site — http://www.dothetest.co.uk/

Who knows? Maybe the next client you get will have watched it and you won’t have to work as hard to make your point. Fingers crossed.

I just read, a day or two late, that Microsoft bought aQuantive for $6bn! If Google paid $3.1 for DoubleClick and MS paid nearly 2x that for the #2 firm, then I wonder if Yahoo’s going to view its purchase of Right Media for $680m as enough.

Also, I remember reading about WPP buying up 24/7 Real Media earlier this week and wondering why the big agency groups (WPP, Omnicom, Interpublic, Publicis) hadn’t been more active in this climate.

I’m not fully up to speed on what’s been happening the last few days, so if anyone can summarise, please comment. Thanks.

That’s what I hear someone replying when the client, Hanif Jewellers, picks up the phone and calls their ad agency to ask what the hell happened.

At one point or another, we’ve all made mistakes. Big ones, little ones — we’ve all dropped the ball. This one though, is pretty hard to let go because it’s really obvious. I bet you that no one would have missed it if the girl’s face had turned green!

All I can hope for is that there was a client-requested last minute change to the headline and it was given to a junior person with weak English skills to hurriedly enter without any time to re-check (run-on, I know). Inexcusable still, but at least one can form some sort of explanation.