A Regrettable Mistake!
That’s what I hear someone replying when the client, Hanif Jewellers, picks up the phone and calls their ad agency to ask what the hell happened.
At one point or another, we’ve all made mistakes. Big ones, little ones — we’ve all dropped the ball. This one though, is pretty hard to let go because it’s really obvious. I bet you that no one would have missed it if the girl’s face had turned green!
All I can hope for is that there was a client-requested last minute change to the headline and it was given to a junior person with weak English skills to hurriedly enter without any time to re-check (run-on, I know). Inexcusable still, but at least one can form some sort of explanation.
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I would never buy from a jewelery shop that would have such a weak campaign, specially with diamonds, there should be class when it comes to this stone it should be handled with lots of respect and elegance because people who buy diamonds look at the stores name and class when buying their stones.
DIAMOND = ELEGANCE
Brand is very important when specially it comez to jewelery , wisely speaking it a satisfaction of right refined jewel that give’s elegance’s in the value of gold/diamond…..
haha … green face … ok now that was a big blunder …
I hope you guys somehow compensated poor Hanif jewelers!!
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