The online buzz over “going dark” began in earnest last January after Mark Ontkush, a self-described “green computing evangelist,” wrote a blog post concerning environmentally friendly Web design. Ontkush claimed that if a popular site such as Google switched its home page background color from white to black, it could save hundreds of megawatt hours a year.

I read this article over at BusinessWeek.com some months ago and thought to myself that it really was bordering on the ridiculous. No matter how energy conscious one gets, there are so many other ways to save electricity than to force-fit your design in to a dark palette.

I can’t even see myself using this as an excuse to justify a colour scheme because it’d sound ridiculous.